Spa Atmosphere Blueprint

Description

A comprehensive, research-driven playbook for crafting a serene, revenue-optimized spa environment. It combines sensory psychology, light mapping, scent zoning, acoustic tuning, and décor guidelines to help you design spaces that relax clients and increase time-on-site and rebooking rates.
Includes:
– Lighting Psychology Atlas (PDF, 48 p.): CRI & CCT charts, dimming curves, fixture placement for facials/massage/sauna.
– Aromatherapy Zoning Matrix (XLSX + PDF): Scent-mood pairings, diffusion rates, rotation schedule, volatile compound safety notes.
– Sound & Silence Guide (PDF): Ambient dB targets, frequency masking, playlist archetypes, speaker placement mini-schematics.
– Room Layout Moodboards (PNG, 12x): Minimal Zen, Mediterranean Warm, Nordic Pastel, Urban Botanical—colorways & furniture cues.
– Maintenance & Reset Checklist (Notion + PDF): Open/close rituals, linen aromas, candle policy, “quiet markers.”
KPIs: CSAT ≥ 4.8/5, dwell time +10–15%, add-on rate +8–12%, return bookings +12–18%.